The BK series Mazda3 was first unveiled at the 60th Frankfurt Motor Showon 10 September 2003, and launched in Japan in October 2003 as the Axela. The model was well received by the automotive press for its performance, handling, styling and interior, with some describing it as feeling like a more expensive sports sedan/saloon despite its value-oriented price.[17] Some criticisms have included fuel economy and crash test results (only receiving four out of a maximum five stars from the Euro NCAP Safety Testing Programme) the latter of which was rectified by making six airbags standard.[18][19] In 2006, the Mazda3 was the second best-selling car in Canada and the best selling car in Israel during 2005–2007.