The second-generation Nissan Sunny (B110) was launched in January 1970 and was known as the Datsun 1200 in export markets. This new model was slightly larger in all dimensions to match its market rival, the equally popular Toyota Corolla. The two companies continued a game of one-upmanship which had started when Toyota gave the Corolla an 1,100 cc engine and prominently featured the additional displacement over its Sunny rival.[9] Predictably, Nissan responded by giving the second generation Sunny a 1,200 cc engine and a somewhat controversial marketing campaign with the theme "the car next to me looks small.