The Q8 is the first SUV model under Audi's new head of design, Marc Lichte, and introduced a new design language for the brand's SUVs. The grill is larger and now has an octagonal shape, with both vertical and horizontal slats.[9] The Q8 features full-laser headlamps and taillamps. The interior features the knob-less MMI system, three touch screens, and an enlarged virtual cockpit which has a fully digital instrument cluster, which would also be brought over to other Audi vehicles including the refreshed Q7 for the 2020 model year.[10][11] Additionally, both haptic and acoustic feedback are provided in response to user inputs, although the design can still lead to distracted driving